That dollar amount results from an average 3.9% advance for all international toothpaste shippers over the 5-year period starting in 2019 when global toothpaste exports were worth $4.16 billion.
Year over year, the value of toothpaste exported worldwide flatlined via a 1.5% gain compared to $4.26 billion during 2022.
The top 5 most lucrative exporters of toothpaste are mainland China, Poland, Germany, Thailand and Slovakia. Collectively, that leading quintet accounted for 44.3% of overall sales for toothpaste exported in 2023.
Among continents, suppliers in Europe sold the highest dollar worth of exported toothpaste during 2023 with shipments valued at $2.37 billion or more than half (54.8%) of internationally exported toothpaste. In second place were exporters located in Asia at 27.3% while another 12.1% of worldwide toothpaste shipments originated from North America.
Smaller percentages came from providers in Latin America (3.8%) excluding Mexico but including the Caribbean, Africa (1.6%), then Oceania (0.5%) led by Australia, New Zealand and Fiji.
For research purposes, the 6-digit Harmonized Tariff System code prefix is 330610 for toothpaste or, as it is technically called, dentifrices including those used by dental practitioners.
Top Toothpaste Exports by Country
Below are the 15 countries that exported the highest dollar value worth of toothpaste during 2023.
- mainland China: US$486.1 million (11.2% of total toothpaste exports)
- Poland: $450.1 million (10.4%)
- Germany: $429.3 million (9.9%)
- Thailand: $282.2 million (6.5%)
- Slovakia: $267.3 million (6.2%)
- United States: $262.4 million (6.1%)
- Mexico: $258.6 million (6%)
- United Kingdom: $196.5 million (4.5%)
- Belgium: $149.4 million (3.5%)
- Netherlands: $138.7 million (3.2%)
- France: $133.6 million (3.1%)
- India: $89.3 million (2.1%)
- Italy: $85.7 million (2%)
- Ireland: $75.2 million (1.7%)
- Spain: $70.5 million (1.6%)
By value, the listed 15 countries shipped more than three-quarters (78%) of worldwide toothpaste exported in 2023.
Among the top exporters, the fastest-growing exporters of toothpaste since 2022 were: Italy (up 33.4%), Slovakia (up 31.1%), Thailand (up 18.8%) and the Netherlands (up 16.3%).
Those countries that posted declines in their international sales of toothpaste were: Ireland (down -26.2% from 2022), United Kingdom (down -5.2%) then the United States of America (down -4.6%).
Searchable List of Toothpaste Exporting Countries in 2023
The 100 key toothpaste suppliers in the following automated database sold 99.95% of the total revenues from globally exported toothpaste during 2023.
| Rank | Exporter | Toothpaste Exports | 2022-3 |
|---|---|---|---|
| 1. | mainland China | $486,086,000 | +7.4% |
| 2. | Poland | $450,069,000 | +4.2% |
| 3. | Germany | $429,284,000 | +8.2% |
| 4. | Thailand | $282,192,000 | +18.8% |
| 5. | Slovakia | $267,258,000 | +31.1% |
| 6. | United States | $262,432,000 | -4.6% |
| 7. | Mexico | $258,626,000 | +0.7% |
| 8. | United Kingdom | $196,548,000 | -5.2% |
| 9. | Belgium | $149,379,000 | +11.4% |
| 10. | Netherlands | $138,726,000 | +16.3% |
| 11. | France | $133,579,000 | +16% |
| 12. | India | $89,261,000 | +13.2% |
| 13. | Italy | $85,700,000 | +33.4% |
| 14. | Ireland | $75,213,000 | -26.2% |
| 15. | Spain | $70,496,000 | +2.9% |
| 16. | Japan | $67,856,000 | -7.5% |
| 17. | Denmark | $63,100,000 | +17.7% |
| 18. | Brazil | $62,764,000 | +16.6% |
| 19. | Hungary | $59,695,000 | +11.1% |
| 20. | South Korea | $59,037,000 | +8.8% |
| 21. | Guatemala | $42,461,000 | -0.3% |
| 22. | Bulgaria | $42,073,000 | +17% |
| 23. | Hong Kong | $41,171,000 | +16.2% |
| 24. | Vietnam | $35,742,000 | +9.3% |
| 25. | Colombia | $35,343,000 | +1.8% |
| 26. | Czech Republic | $34,328,000 | +9.7% |
| 27. | Egypt | $33,105,000 | -23.4% |
| 28. | Switzerland | $33,078,000 | +24.9% |
| 29. | Russia | $31,925,000 | -5.7% |
| 30. | Malaysia | $30,157,000 | +0.1% |
| 31. | Sweden | $22,000,000 | +28.9% |
| 32. | Romania | $21,787,000 | +24.1% |
| 33. | United Arab Emirates | $21,500,000 | -89.1% |
| 34. | South Africa | $19,866,000 | +4.2% |
| 35. | Indonesia | $19,251,000 | +0.2% |
| 36. | Panama | $17,744,000 | +46.5% |
| 37. | Türkiye | $17,171,000 | +31.2% |
| 38. | Slovenia | $13,520,000 | +34.6% |
| 39. | Australia | $12,789,000 | -13.7% |
| 40. | Taiwan | $10,453,000 | +0.7% |
| 41. | New Zealand | $8,674,000 | -11.5% |
| 42. | Singapore | $6,720,000 | -84.2% |
| 43. | Latvia | $6,573,000 | -13.6% |
| 44. | Luxembourg | $6,070,000 | +67.9% |
| 45. | Ghana | $5,698,000 | -14.6% |
| 46. | Austria | $5,618,000 | -2.5% |
| 47. | Lithuania | $5,415,000 | -7.7% |
| 48. | Croatia | $5,297,000 | +5.3% |
| 49. | Greece | $4,685,000 | +2% |
| 50. | Nepal | $4,193,000 | -26.8% |
| 51. | Serbia | $3,841,000 | +100.9% |
| 52. | Portugal | $3,495,000 | -25.7% |
| 53. | Norway | $3,325,000 | +16.6% |
| 54. | Peru | $3,039,000 | -11% |
| 55. | Kenya | $2,826,000 | +10.2% |
| 56. | Nigeria | $2,780,000 | +7.7% |
| 57. | Finland | $2,428,000 | +7.4% |
| 58. | Saudi Arabia | $2,330,000 | -82.5% |
| 59. | Estonia | $2,172,000 | -15.2% |
| 60. | Armenia | $2,014,000 | +113.1% |
| 61. | Canada | $1,884,000 | +7.9% |
| 62. | Fiji | $1,536,000 | -8.4% |
| 63. | Kazakhstan | $1,337,000 | +104.4% |
| 64. | Uganda | $1,048,000 | +128.3% |
| 65. | Ivory Coast | $879,000 | +50.8% |
| 66. | Tanzania | $712,000 | +229.6% |
| 67. | Pakistan | $496,000 | -9.2% |
| 68. | Israel | $492,000 | +26.2% |
| 69. | Moldova | $438,000 | +81.7% |
| 70. | Belarus | $421,000 | -1.6% |
| 71. | Senegal | $372,000 | -67.5% |
| 72. | Zambia | $369,000 | -49.7% |
| 73. | Sri Lanka | $283,000 | +43.7% |
| 74. | Ukraine | $278,000 | -10.6% |
| 75. | Argentina | $252,000 | +68% |
| 76. | Ecuador | $227,000 | -32.2% |
| 77. | Chile | $213,000 | -66.2% |
| 78. | Suriname | $207,000 | +38.9% |
| 79. | Bosnia/Herzegovina | $182,000 | -34.5% |
| 80. | Jordan | $167,000 | +33.6% |
| 81. | Tunisia | $149,000 | +2.8% |
| 82. | Georgia | $148,000 | -43.1% |
| 83. | Dominican Republic | $137,000 | +17.1% |
| 84. | Iran | $133,000 | -78.9% |
| 85. | Philippines | $130,000 | -69% |
| 86. | Albania | $122,000 | 0% |
| 87. | Barbados | $112,000 | +0.9% |
| 88. | Morocco | $99,000 | -30.3% |
| 89. | North Macedonia | $99,000 | +33.8% |
| 90. | Bahrain | $98,000 | +263% |
| 91. | Kyrgyzstan | $95,000 | -70.6% |
| 92. | Mauritius | $85,000 | -8.6% |
| 93. | US Minor Outlying Is | $84,000 | 0% |
| 94. | Venezuela | $63,000 | +425% |
| 95. | Djibouti | $54,000 | -92.2% |
| 96. | Uzbekistan | $51,000 | -87.8% |
| 97. | Papua New Guinea | $42,000 | 0% |
| 98. | Montenegro | $40,000 | -38.5% |
| 99. | Oman | $33,000 | -91.9% |
| 100. | Trinidad/Tobago | $33,000 | +6.5% |
Focusing on the top 100 most lucrative exporters, the fastest growers were Venezuela (up 425% from 2022), Bahrain (up 263%), Tanzania (up 229.6%), another African country Uganda (up 128.3%), then Armenia (up 113.1%).
You can change the presentation order by clicking the triangle icon at the top of the above table’s columns. An entry of 0% in the right-most column means that 2022 data was unavailable.
Countries Benefiting from Best Trade Surpluses from Toothpaste
The following countries posted the highest positive net exports for toothpaste during 2023. Investopedia defines net exports as the value of a country’s total exports minus the value of its total imports. Thus, the statistics below present the surplus between the value of each country’s exported toothpaste and its import purchases for that same commodity.
- Poland: US$336.6 million (net export surplus up 5.2% since 2022)
- mainland China: $289.2 million (up 13.5%)
- Thailand: $255 million (up 21.1%)
- Slovakia: $248.8 million (up 32.9%)
- Mexico: $237.4 million (down -2.1%)
- Germany: $199.4 million (up 12.5%)
- India: $83 million (up 17.4%)
- Ireland: $46.4 million (down -40.5%)
- Brazil: $39.7 million (up 12.5%)
- Egypt: $32.2 million (down -23.8%)
- Guatemala: $19.3 million (down -32.1%)
- Bulgaria: $16.9 million (up 9.1%)
- Belgium: $14.9 million (down -20.6%)
- Japan: $12.3 million (up 37.5%)
- Indonesia: $6.1 million (up 24.8%)
In 2023, Poland generated the highest surplus in the international trade of toothpaste. In turn, this positive cashflow confirms the country’s competitive advantage for this specific product category.
Countries Incurring Biggest Trade Deficits from Toothpaste
The following countries posted the highest negative net exports for toothpaste during 2023. Investopedia defines net exports as the value of a country’s total exports minus the value of its total imports. Thus, the statistics below present the deficit between the value of each country’s imported toothpaste purchases and its exports for that same commodity.
- Canada: -US$199.8 million (net export deficit up 10.8% since 2022)
- Philippines: -$171.6 million (up 30.5%)
- Australia: -$107.5 million (down -7.2%)
- Russia: -$87.6 million (up 7.3%)
- Türkiye: -$77.8 million (up 28.7%)
- Malaysia: -$75.3 million (down -18.9%)
- Taiwan: -$72.1 million (down -11.1%)
- Chile: -$68.6 million (up 15.1%)
- Peru: -$56.1 million (down -0.6%)
- Ecuador: -$51.8 million (up 17.4%)
- United Kingdom: -$49.9 million (reversing an $888,000 surplus)
- Austria: -$49.1 million (up 13.6%)
- United Arab Emirates: -$46 million (reversing a $21.4 million surplus)
- Costa Rica: -$44.5 million (up 27.2%)
- Italy: -$42.9 million (down -16.2%)
Canada incurred the highest deficit in the international trade of toothpaste. In turn, this negative cashflow highlights Canada’s competitive disadvantage for this specific product category but also signals opportunities for toothpaste-supplying countries that help satisfy powerful Canadian consumer demand.
International Toothpaste Brands
Below are global toothpaste-processing conglomerates that represent established players engaged in the international trade of toothpaste. The country where the brand has its corporate headquarters or was originally launched is shown within parenthesis.
- Aquafresh (GlaxoSmithKline, UK)
- Arm & Hammer (Church & Dwight, US)
- Babool (Balsara Hygiene, India)
- Colgate (Colgate-Palmolive, US)
- Crest (Procter & Gamble, US)
- Darlie (Hawley & Hazel Chemical Company, China)
- Elmex (GABA International, Switzerland)
- Kalodont (F A Sarg’s Sohn & Co, Austria)
- Sensodyne (GlaxoSmithKline, US)
- Solidox (Lilleborg, Norway)
- Stomatol (Cederroth AB, Sweden)
- Zendium (Unilever, Netherlands)
See also Drugs and Medicine Exports by Country, Top Artificial Joints Exporters by Country and Beauty Cosmetics and Skincare Exports by Country
Research Sources:
Central Intelligence Agency, The World Factbook Field Listing: Exports – Commodities. Accessed on October 22, 2024
Forbes Global 2000 rankings, The World’s Biggest Public Companies. Accessed on October 22, 2024
International Trade Centre, Trade Map. Accessed on October 22, 2024
Investopedia, Net Exports Definition. Accessed on October 22, 2024
Wikipedia, List of toothpaste brands. Accessed on October 22, 2024